Jem, Stretch Armstrong, Skeletor Among Toys In New 'Happy Honda Days' Ad Campaign
As we children of the '80s approach the age of 30-40 and become more
solidified in our careers, it's becoming more obvious that companies
want to tap into our spending power. The latest to do so is the car
manufacturer Honda. Instead of the usual holiday sale commercials,
they've handed over the selling responsibilities to toys...our toys.
Honda's 2014 "Happy Honda Days" series of holiday ads feature sales
pitches from Skeletor, Jem (with a special G.I. Joe appearance), Stretch
Armstrong, Strawberry Shortcake (with friends), Little People, and
Gumby (with his pal Pokey.) I remember all of these being a part of my
childhood era so it does feel like Honda is appealing directly to me. I
think it's a pretty good strategy as most of us are nostalgic for that
time (some even a little obsessive like me.) Will these new ads get me
into a Honda store this Christmas? Probably not, mainly because I'm not
in the market for a car. But appealing to our childhood memories and
trying to link a product to them is a great marketing strategy that I
imagine will work on me at some point.
The first video is Jem and G.I. Joe Singing Fa La La La Love, the second is Gumby and Pokey Singing Whatever Comes To Mind, and the last is Skeletor and He-Man Singing Jingle Bros.
If you played with any of these brands growing up, or you just want to
chuckle at toys being toys, you might want to check them out.
The video with the most views will get a $50,000 donation from Honda to the specified charity.
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